At first I thought someone had sent me a joke link but no this car dealer is giving away a free gun if you buy a car. Ok, so it is actually a gift certificate for $250.00 at the local gun shop but it is still kind of an odd promotion. Then I realised that this guy knows his market. This was a great incentive for the people to buy the car now instead of latter. This worked for his dealership. His sales increased, he was happy, his customers were happy and so was the gun shop owner. It worked for him.
I cannot say that it would be a marketing strategy I would have thought off, but then I live in Canada and as the article said everyone but and old guy and a Canadian took the gun. They took the gift certicicate for gas. I have to take my hat off for this guy, he did his homework and did a very unique marketing campaign that not only paid off locally but also got his dealership international attention. You cannot pay for advertising like that.
Link to story.
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